mili b was created 4 years ago by Emma Webb and Vicky Fraser, two friends and mums based in Devon who struggled to find knickers that were as special and fun as the clothes now available for their little girls. With the help of their daughters Mia Lili and Isabella they decided to create their own with the launch of their first collection 'bottom chic'.

Since that time the collection has grown to include beautiful knickers for babies, teenagers and adults. None of this was planned in the beginning but after having had so many customers asking for knickers in their own sizes mili b decided to expand the range.

All fabrics are designed and printed specifically for mili b and every year new colours and products will be added to the collection.

mili b company ethos is fun, spontaneity and products that make girls of ALL ages feel special.